Creating effective presentations

Visual Communication Beyond Slides

Communicating your ideas

So, you have a great idea, but how can you express your ideas visually? Here are things to consider.

Know your audience

Before beginning a presentation, it's important to ask yourself questions about your audience. Who are they? What are their needs? Consider the kind of relationship you want to have with your audience. Do you want to be their hero? Their mentor? Their cheerleader? Like these characters, good presentations aren't in it for themselves.

Don't rely too much on applications

Presentation software is simply containers of ideas and assets, not the mean to generate them. It's been an easy trap to fall into, launching powerpoint to prepare content. In reality, the best creative process requires stepping away from technology and use pens and paper.

Pay extra attention when selecting images

In today's multicultural world, it's dangerous to assume that images you picked from stock photo sites will hit the mark. Here are tips for creating cross-culture communication.

Don't be afraid to collaborate

Often, ideas that seem clear and straightforward in one's head can be confounding to others. That's why important to explore multiple ways to get your point across. Bring in a colleague or two and walk them through your ideas.

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Nancy Duarte Slide:ology
12 training presentation ideas